Understanding Paid Search and Display Advertising

WorkshopFundedLeicestershireLLEP - Digital Business Growth Programme

Planning a winning advertising campaign is all very well, but without the necessary knowledge of how to make people more aware of your brand online your efforts could all go to waste. That’s why our professional e-Business tutors will help to unravel the complexities of the ever-changing world of paid search and display advertising and give you the tools you need to make informed choices over which techniques and platforms to use to successfully advertise your business online.

Workshop programme will cover:

Putting perfect plans in place - Discover how to plan your campaign effectively and efficiently
The right techniques and platforms for success – Gain a vital overview of the different techniques, platforms and payment systems available to you and learn which ones are suitable for your business
Do it yourself or hire a consultant? - You’ll get to understand what paid digital advertising is, learn more about the uses of paid display and third party sites, a deeper knowledge of Ecommerce and online shopping, how to utilise all available platforms and how to make the most of DIY Pay Per Click (PPC) platforms – giving you the knowledge of whether to go it alone or hire in a specialist e-marketing consultant.

Workshop outcome:

Delegates will emerge with a greater understanding of Paid Search and Paid Social and how to select from and make the most of the various platforms and techniques available to them. Along with this, delegates will also be able to make an informed choice on whether to manage their own digital advertising campaign or use an agency instead.

Event Eligibility;

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

  • Delegates from organisations registered to the Leicester and Leicestershire Digital Growth Programme are only able to book a place on events located within Leicester City or Leicestershire.
  • We can only accommodate one delegate per organisation on this workshop

Resources

When & Where

Show past events
Leicester City
26th July 2017
09:00am to 16:30pm
Mercure Leicester City Hotel, LE1 6ES
Book by 25th July 10:00am
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk0333 320 0333 - 2219
Events & Engagement Officer - Leicester City
Leicester City
27th September 2017
09:00am to 16:30pm
Dock Leicester, LE4 5NU
Book by 25th September 11:00am
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk0333 320 0333 - 2219
Events & Engagement Officer - Leicester City
Leicester City
24th October 2017
09:00am to 16:30pm
The Belmont Hotel, LE1 7GR
Book by 23rd October 11:00am
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk0333 320 0333 - 2219
Events & Engagement Officer - Leicester City
Leicester City
12th December 2017
09:00am to 16:30pm
Campanile Hotel Leicester, LE1 3JE
Book by 8th December 12:00pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk0333 320 0333 - 2219
Events & Engagement Officer - Leicester City
Bookings no longer accepted

Events & Engagement Officer - Leicester City

Name: Kam Atker Email: kam.atker@emc-dnl.co.uk Phone: 0333 320 0333 - 2219