Year on year, online sales are growing: E-Commerce is not a passing fad. It presents the opportunity to improve efficiency and increase revenue.

This one-day workshop covers all aspects of trading online, from technical issues to training needs to e-commerce marketing. The workshop will provide all the detail you need to understand, plan, implement and market an effective e-commerce solution.

Workshop programme in detail

Why sell online?

• Advantages for consumers
• Advantages for retailers

Launching an eCommerce presence

• Planning & Project management
• Finding suppliers
• eCommerce platforms
• What is an eCommerce platform
  o Online marketplaces (3rd Party eCommerce sites)
  o eCommerce Shopping Carts / Solutions
• Online marketplaces
  o eBay
  o Amazon
  o Etsy
  o Other marketplaces
  o Marketplaces v your own site
• Choosing your eCommerce platform
  o Types
  o Important features
  o Pricing models
• Accepting payments online
• Rules & regulations
• Accessibility
• Fulfilment & customer service
• Recovering lost sales & fraud protection

Online marketing strategy

• Defining an online marketing strategy
• SEO
• Paid search
• Shopping comparison sites
• Social media & blogging
• Affiliate marketing
• Analytics
• Email marketing

---

Who should attend?

Aimed at businesses that are interested in taking their existing business online or starting an e-commerce venture. If you are planning on taking transactions over the web, providing an online catalogue and shopping system or finding out how taking orders online will impact your business, this workshop if for you.

Ideally delegates will have already attended the following workshops:

• Web development 2 - day workshop
• Successful search engine optimisation (SEO)