Selling on the Internet 1-day action planning workshop
Year on year, online sales are growing: E-Commerce is not a passing fad. It presents the opportunity to improve efficiency and increase revenue.
This one-day workshop covers all aspects of trading online, from technical issues to training needs to e-commerce marketing. The workshop will provide all the detail you need to understand, plan, implement and market an effective e-commerce solution.
Workshop programme in detail
Why sell online?
Advantages for consumers
Advantages for retailers
Launching an eCommerce presence
Planning & Project management
What is an eCommerce platform
o Online marketplaces (3rd Party eCommerce sites)
o eCommerce Shopping Carts / Solutions
o Other marketplaces
o Marketplaces v your own site
Choosing your eCommerce platform
o Important features
o Pricing models
Accepting payments online
Rules & regulations
Fulfilment & customer service
Recovering lost sales & fraud protection
Online marketing strategy
Who should attend?
Aimed at businesses that are interested in taking their existing business online or starting an e-commerce venture. If you are planning on taking transactions over the web, providing an online catalogue and shopping system or finding out how taking orders online will impact your business, this workshop if for you.
Ideally delegates will have already attended the following workshops: