Course 2: Web Academy : Online Marketing

Workshop Content

You know that the Internet is the single most significant marketing development in your lifetime. You also know how important the Internet could be to your company and that using it well is one of the most effective ways to grow your business and get ahead of your competition.

The question is, are you using the Internet to market your company as well as you could?

This course has been designed to help you harness the marketing potential of the Internet. The programme is designed to increase your knowledge of:

• search engine optimisation
• pay per click advertising
• linkage strategies
• affiliate marketing
• advanced marketing tools and techniques

Why should I attend?

Any business wishing to maximise its use of Internet marketing will benefit from attending the Web Academy Online Marketing course. It doesn’t matter what sector you operate in, whether you’re a manufacturer, in professional services, or dealing directly with consumers. If you believe the Internet should be a more useful tool for your business, then you should be attending.

You probably have some experience from your own website, and are probably responsible for marketing activity within your company.