Selling Products and Services Online

Workshop Content

Year on year, online sales are growing: E-Commerce is not a passing fad. It presents the opportunity to improve efficiency and increase revenue, reaching new markets both geographically and demographically. Some businesses will even fail if they do not address the challenges and opportunities of trading online.

Conversely, a poorly-designed or badly-programmed e-commerce site will almost certainly lead to failure in the ever more competitive online marketplace. Understanding the best practice in e-commerce site design, programming and marketing is essential if you want to succeed.

Why Should I attend?

The course is open to business owners/managers and their staff. Each module is targeted towards a different area of business covering issues such as:

• Finance From the transaction process to cash flow implications and legal issues.
• Operations Integrating with existing sales processes and order tracking.
• Marketing Customer relationship management and price comparison engines.
• Technical Technology choices, implications to budget and additional features to be considered.