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This section contains an extensive list of training courses and events that are designed to help businesses in the East Midlands boost their ICT capability.

We are continually adding new events so to keep up to date please register to receive eMail notifications. Once registered, you can also book events online. Just follow the simple step-by-step process!

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Email Marketing for Success

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from eBusiness Club expert practitioners, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.
Places available: 8
Location: Derby Date: Tue 21 October 2014

Getting started with Google Analytics

Turn your website into an asset for your business. Google Analytics is the modern analytical tool that gives you the power to access all the vital performance data for your website, so that you can take the necessary action to develop and improve it. With the aid of the eBusiness Club Google Analytics experts, you’ll learn how to decipher the data for a much richer level of actionable information while finding out how to make the most of the additional features available.
Places available: 8
Location: Leicester Date: Tue 21 October 2014

Online Marketing for Local Businesses

It doesn’t matter if you’re a small to medium business or a larger organisation, there’s always going to be opportunities available to you locally. Reach and engage more people from your local customer base and gain a better understanding of how to market to them effectively, with support from eBusiness Club expert practitioners.
Places available: 13
Location: Market Harborough Date: Wed 22 October 2014

Converting Website Visitors into Sales

Conversion rate optimisation (CRO) is one of the most under-utilised elements of online marketing, yet probably the most powerful process to make immediate improvements to the return on investment of any website. This Free 1 day course explore's a number of techniques and case studies, that will show you how to convert website visitors into sales.
Places available: 7
Location: Nottingham Date: Thu 23 October 2014

Web Content that Works For You (TICT-DD)

Content management is one of the most important aspects of your website. Learn how to create effective web content that accurately conveys the persona of your business whilst keeping visitors invested in what you’ve got to say. With help from the eBusiness Club you’ll soon have the knowledge to ensure that your website is exactly what your clients – both current and potential - are looking for.
Places available: 11
Location: Chesterfield Date: Thu 23 October 2014

Blogging for Business

Businesses that use blogs generate over 67% more leads than businesses who ignore the value of blogging. With that figure in mind, eBusiness Club’s blogging experts have devised an action-planning workshop to enable you appreciate the benefits of effective blogging and how it can increase traffic to your website while boosting your search engine rankings.
Places available: Fully Booked - To be placed on the waiting list, click Sign up to waiting list
Location: Mansfield Date: Fri 24 October 2014

Making the most of LinkedIn

This full day training course provides you with the fundamental knowledge required to get your own LinkedIn profile added (or updated) on the social network, as well as setting up a LinkedIn business profile for your company. The session will also cover the many benefits of using LinkedIn to generate business enquiries, and will show you how to make the most of some of LinkedIn’s business features.
Places available: 12
Location: Derby Date: Tue 28 October 2014

Getting to Grips with SEO – Search Engine Optimisation

SEO - it’s a foreign language to many, but not nearly as complicated as you may think. With the help of eBusiness Club practitioners, we’ll give you the insider knowledge on how to get your website content written and structured in such a way that proves search engine effective whilst being reader-friendly and relevant to your visitors.
Places available: 7
Location: Leicester Date: Tue 28 October 2014

Video Marketing Strategies for Business

With the continued growth of Social Media for businesses, Video has become a vital medium that allows the consumer to fulfil their need for information quickly. According to Cisco, by 2017 video will account for 69% of consumer internet traffic. 1 in 3 people in the UK watch at least one online video per week, meaning an audience of 20 million people are searching and watching online videos.
Places available: 12
Location: Loughborough Date: Wed 29 October 2014

Selling on the Internet: eBiz Byte Breakfast Seminar

This free seminar will give a jargon-free overview of the technologies and procedures involved in setting up an e-commerce venture or taking an existing business online. Delegates will understand how to use the different selling platforms, take transactions over the web and learn about the legalities involved with online selling.
Places available: 17
Location: Matlock Date: Thu 30 October 2014

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