Conversion rate optimisation (CRO) is one of the most under-utilised elements of online marketing, yet probably the most powerful process to make immediate improvements to the return on investment of any website. This Free 1 day course explore's a number of techniques and case studies, that will show you how to convert website visitors into sales
Improve the visibility of your website through effective use of analytics, statistics and testing
If you’re serious about making an immediate return on investment with your website, then you need to consider optimising your conversion rate. Thanks to the experts at the eBusiness Club, you now have a course that shows you exactly how. This powerful marketing process is explored in depth and provides you with a number of workable techniques to help you convert your website visitors into paying customers.
Workshop programme will cover:
- The psychology of conversion – Discover how user behaviours and well-documented human psychology all contribute to a visitor’s purchase decision, and how to manipulate the outcome to meet your objectives.
- The art of persuasion – Learn how prompt positive action from website visitors through manipulation of design, text and colour.
- The principles of testing – Find out why testing is vital, and the best methods to do it properly using split test and multivariate software such as Google Website Optimiser, Unbouce.com and many more.
- Optimising your website for success – Explore how to best optimise your website design and content for a better conversion rate. From colours to layout through to copywriting and image choice – it all counts.
Delegates on the course will emerge with key knowledge and skills to understand how to make the most of the stats provided by Google Analytics, and how to best to respond to them for better online conversion rates. Delegates will have a new set of skills to ensure that they can put in place the best working practices for a better, more profitable website.