Email Marketing for Success

WorkshopFundedNottinghamshireArchived - Nottinghamshire Digital Business Growth Project

Get your email marketing spot-on by gaining the knowledge and skills to put together a successful campaign

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from eBusiness Club expert practitioners, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.

Workshop programme will cover:

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital. Learn how to build permission-based data lists and stay legal in the process.
  • Writing to make an impression – Discover how creative content can make all the difference and have maximum impact upon your audience.
  • Creating a clear call to action – Learn the best options that enable you to give your audience a reason and a method with which to get in touch.
  • How to use HTML effectively – Take your emails to the next level by learning how to utilise HTML to its fullest potential.
  • Impressive landing pages – Learn how to create powerful landing pages for your website that have the desired effect upon your audience.
  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you by learning who’s opening them, who’s not and how to ensure you make the most of your click-through rate
  • Time your emails to perfection – Learn when is the most opportune moment to launch your email campaign, and how often to do it.
  • The right email marketing tools for the job – Your eBusiness Club experts will introduce you to some of the best and most simple, low-cost email marketing tools.
  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.
  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

Workshop outcome:

Delegates will have a stronger understanding of what makes a successful email marketing campaign, and how to plan, design and implement one that delivers observable and tangible results.

Please Note:

  • That your business must be registered with HMRC and has less than 250 employees
  • Only one delegate per company per workshop
  • Businesses must be based in an eligible area (see eligibility criteria)

Resources

When & Where

Show past events
Leicester
Apr 7th 2015
10:00am to 17:30pm
College Court Conference Centre, LE2 3UF
Book by April 7th 10:00am
Host:Kam AtkerKam Atkerkam.atker@dnlcc.co.uk0116 247 1800
Melton Mowbray
May 12th 2015
10:00am to 17:30pm
Melton Borough Council, LE13 1GH
Book by May 12th 10:00am
Host:Kam AtkerKam Atkerkam.atker@dnlcc.co.uk0116 247 1800
Derby
Jun 30th 2015
10:00am to 17:30pm
The Derby Conference Centre, DE24 8UX
Book by June 3rd 10:00am
This event is fully booked
Nottingham
Jul 8th 2015
10:00am to 17:30pm
Nottingham Conference Centre, NG1 4BU
Book by June 21st 10:00am
This event is fully booked
Nottingham
Sep 9th 2015
10:00am to 17:30pm
The Nottingham Belfry Hotel, NG8 6PY
Book by September 8th 23:59pm
eBusiness Service Adviser - NottinghamshireHannah FergusonHannah FergusonHannah.Ferguson@emc-dnl.co.uk07812 584 365
Market Harborough
Nov 11th 2015
09:00am to 16:30pm
Best Western Three Swans Hotel, LE16 7NJ
Book by November 11th 09:00am
Host:Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403786
Broxtowe
Mar 22nd 2016
09:00am to 16:30pm
Strelley Hall, NG8 6PE
Book by March 21st
eBusiness Service AdviserKam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403 786
Bookings no longer accepted

Eligibility Criteria

To be eligible to attend this FREE workshop, your business must be based within one of the following districts: Ashfield, Bassetlaw, Broxtowe, Gedling, Mansfield, Newark and Sherwood or Rushcliffe

eBusiness Service Adviser

Name: Kam Atker Email: kam.atker@emc-dnl.co.uk Phone: 07971 403 786