Email Marketing using MailChimp

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With a user base of over 7 million, MailChimp is one of the most popular email marketing systems used by businesses today. Learn how to develop an effective email strategy, with the help of eBusiness Club experts, in order to really push your marketing and successfully engage your recipients. You’ll discover the key elements that are crucial to a high-quality, trustworthy email campaign.

With a user base of over 7 million, MailChimp is one of the most popular email marketing systems used by businesses today. Learn how to develop an effective email strategy, with the help of eBusiness Club experts, in order to really push your marketing and successfully engage your recipients. You’ll discover the key elements that are crucial to a high-quality, trustworthy email campaign.

A “hands-on” training course to enable you to get the most out of this professional email marketing system

Sending emails is one thing, but how do you go about putting together a campaign that encourages recipients to open the message and act upon it? This eBusiness Club course has been expertly put together to help you create a successful email marketing campaign using the MailChimp platform. You’ll be shown how to create great content that really delivers while getting to grips with the finer points of campaign management, legal compliance, best practice and the accurate measuring of results.

Course programme in detail

  • Planning your emails - Put together an effective digital strategy
  • Staying within the law - Understand the significance of permission-based communication
  • How to build up trust - Explore how to gain a "trust relationship" and deliver real value to your readers
  • Time your emails to perfection - Find out how to ensure you send quality emails at the right time and how often you should be doing it
  • Tidying the inbox - Learn the importance of keeping your email account organised with regular data cleansing
  • Personalise your emails - Discover how to write effective "from" and "subject" lines with real character and personality, without turning the reader off
  • Get them to read and respond - Understand how to create powerful landing pages and instil effective "Calls to Action"
  • Make the most of HTML - Learn how to use HTML to enhance your emails even further
  • Steering clear of spam - Learn how to negotiate spam filters and ensure your email reaches its target
  • Broadening your output - Understand how and why you should be integrating with other channels

Course outcome

Delegates will emerge with a much clearer and practical understanding of how to utilise email communication and marketing more effectively than before. They’ll be able to use emails as a powerful marketing tool and understand how to communicate to their intended audience more clearly and more regularly for better results.

Who should attend:

The course will suit anyone who is involved in delivering e-mail marketing campaigns, either in-house or agency side. It is ideal to enhance knowledge of email marketing strategy and running email marketing campaigns.

Course delivery:

This course is delivered from the Chambers modern training facilities and is limited to a maximum of 12 delegates. Lunch and refreshments are provided as part of this course. Please note, there is no requirement for delegates to bring any stationery or IT equipment unless otherwise stated in the joining instructions.

About the trainer:

Will Ingleby established BluebirdCRM in 2005 as a provider of CRM and customer intelligence solutions to SMEs across the UK. The company’s specialisms included SageCRM and Swiftpage Act! software, and Bluebird grew to become one of the leading International resellers of Act! and a Sage Customer Service award winning partner.

Resources

When & Where

Show past events
Derby
Jun 11th 2015
10:00am to 17:30pm
East Midlands Chamber, Derby, DE24 8AN
Book by June 8th 10:00am
This event has been cancelled
Nottingham
Oct 16th 2015
10:00am to 17:30pm
East Midlands Chamber, Nottingham, NG2 1EP
Book by October 15th 23:59pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403786
eBusiness Service Adviser
Derby
Dec 10th 2015
10:00am to 17:30pm
East Midlands Chamber, Derby, DE24 8AN
Book by December 9th 23:59pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403786
eBusiness Service Adviser
Derby
Dec 16th 2015
09:00am to 16:30pm
East Midlands Chamber, Derby, DE24 8AN
Book by December 15th 23:59pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403786
Service Adviser
Leicester
Mar 17th 2016
09:00am to 16:30pm
Business Box, Leicester, LE3 1HR
Book by March 18th 23:59pm
Kam AtkerKam AtkerKam.Atker@emc-dnl.co.uk07971 403 786
eBusiness Service Adviser
Nottingham
Sep 7th 2016
09:00am to 14:30pm
East Midlands Chamber, Nottingham, NG2 1EP
Book by September 6th
Kam AtkerKam AtkerKam.Atker@emc-dnl.co.uk07971 403 786
Service Adviser
Derby
Dec 15th 2016
09:00am to 14:30pm
East Midlands Chamber, Derby, DE24 8AN
Book by December 14th
Kam AtkerKam AtkerKam.Atker@emc-dnl.co.uk 07971 403 786
Service Adviser
Bookings no longer accepted

Eligibility Criteria

Chamber member £199.00 + VAT..........Non Chamber members £249.00 + VAT..........(a group discount of 10% will be applied to bookings of 3 or more) PLEASE NOTE: prices will increase from the 1 April 2016 to:£230.00 + VAT for Chamber member and £329.00 + VAT for Non Chamber member

eBusiness Service Adviser

Name: Kam Atker Email: kam.atker@emc-dnl.co.uk Phone: 07971 403 786