Getting Started with Google AdWords

Archived - Training CourseCommercialArchived - Digital Advertising

Pay per click marketing & paid search is used to achieve top positions in search engine result pages. When delivered successfully PPC is a very cost effective method of driving traffic to your web site and this course will teach you how to research, set up and manage effective Pay per Click campaigns.

The course will cover:

  • An overview of how Google displays PPC results in the search engines and on other 3rd party websites (Display network)
  • How PPC works, the terminology and jargon
  • Setting objectives for your campaigns
  • Understanding the account hierarchy and what you can change at the campaign, ad group and keyphrase level
  • Step by step guide to opening a new account
  • Linking your AdWords account to Google Analytics
  • Creating your first campaigns & targeting (where your ads will be displayed)
  • Researching the keyphrases used by your customers

Course outcome:

By the end of this course delegates will have gained the knowledge and skills required to plan, implement and manage successful AdWord campaigns.

Agenda:

This training course is delivered as a full-day session beginning with coffee, registration and device set up at 9am. The presentation starts at 9:30am prompt and closes at 4:30pm. Please note that lunch is provided on all full-day training courses.

Equipment required:

Please note, this course is ‘hands-on’ and therefore delegates are required to bring their own wireless enabled laptop (tablet devices have proven to be problematic on past courses).

Terms and Conditions:

By submitting this booking you are agreeing to pay East Midlands Chamber (EMC) upon receipt of invoice.

Resources

When & Where

Show past events
Leicester
26th November 2015
09:00am to 16:30pm
Business Box, Leicester, LE3 1HR
Book by 25th November 23:59pm
Kam AtkerKam AtkerKam.Atker@emc-dnl.co.uk07971 403 786
eBusiness Service Adviser
Derby
21st January 2016
09:00am to 16:30pm
East Midlands Chamber, Derby, DE24 8AN
Book by 20th January 23:59pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403 786
eBusiness Service Adviser
Nottingham
6th April 2016
08:00am to 15:30pm
East Midlands Chamber, Nottingham, NG2 1EP
Book by 4th April 23:00pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403 786
Service Adviser
Leicester
12th August 2016
08:00am to 15:30pm
East Midlands Chamber, Friars Mill, LE3 5BD
Book by 10th August 23:00pm
Kam AtkerKam Atkerkam.atker@emc-dnl.co.uk07971 403 786
Service Adviser
Bookings no longer accepted

Eligibility Criteria

Chamber member £230.00 + VAT..........Non Chamber members £329.00 + VAT..........(a group discount of 10% will be applied to bookings of 3 or more)

eBusiness Service Adviser

Name: Kam Atker Email: kam.atker@emc-dnl.co.uk Phone: 07971 403 786