Event

Tuesday 09 February 2010

The basics of search engine optimisation (SEO) are now well-known – research your key phrases, optimise your pages and obtain as many links as possible. As the online marketplace gets increasingly competitive, site owners are looking for both the edge in accepted techniques and new methods of online marketing.

This one-day workshop is designed to provide you with the information to take your SEO activities to the next level and leverage the opportunities offered by so-called Web 2.0 sites. You will be expected to understand and be using SEO activities already, such as keyword research, on-page optimisation and link building. The session will give you new techniques to apply to these activities, along with ways to use other websites to your advantage.

Workshop programme in detail

Site structure:
How to optimise your link juice for higher rankings

Important HTML:
The page elements to focus on for maximum benefit

Website features the search engines love:
How to get the search engines to visit your site more regularly and rank you higher

How to find & get links:
The best ways to approach other webmasters

Linkbait:
Creating website content to generate links

Social media optimisation:
How to get the best results from tagging & social bookmarking sites

Other sources of links:
From free directories to paid placement

Leveraging other websites:
How user-generated content on other websites can directly benefit yours

Optimising for new types of search:
Local search, product search, maps

Who should attend?

This one-day workshop is aimed at business owners and webmasters who are already implementing SEO tactics on their own sites and understand the basic concepts of keyword research, on-page optimisation and link building. This workshop will be particularly useful to those who have previously attended the eBusiness Club Web Academy online marketing programme or the SEO for Beginners workshop. Please note the workshop assumes that delegates have prior knowledge of SEO practices.

Non-attendance: Demand for places on eBusiness events is extremely high. Should you fail to attend without providing at least 5 working days cancellation notice in writing, or send a substitute from your own organisation, we reserve the right to charge your company an administration fee of £50 + VAT which will be collected by the Host Organisation detailed below.

Venue:

Barcelo Hinckley Island Hotel
Watling Street
Hinckley
Leicestershire
LE10 3JA
Tel: 01455 631122
www.barcelo-hotels.co.uk/hotels/central-england/barcelo-hinckley-island-hotel/
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Host Company:

Leicestershire Chamber of Commerce
atker.k@chamberofcommerce.co.uk
Kam Atker
0116 2046614