Friday 26 March 2010
Delivered on behalf of Business Link East Midlands
Year on year, online sales are growing: E-Commerce is not a passing fad. It presents the opportunity to improve efficiency and increase revenue, reaching new markets both geographically and demographically. Some businesses will even fail if they do not address the challenges and opportunities of trading online.
Conversely, a poorly-designed or badly-programmed e-commerce site will almost certainly lead to failure in the ever more competitive online marketplace. Understanding the best practice in e-commerce site design, programming and marketing is essential if you want to succeed.
This one-day workshop covers all aspects of trading online, from technical issues to training needs to e-commerce marketing. The workshop will provide all the detail you need to understand, plan, implement and market an e-commerce store.
The Selling on the Internet workshop programme in detail
Is your business ready to trade online?
o What products do you currently offer? Research your competitors
o Review your current website with a view to trading online
o Geographical markets
Resources
o Staff and training; Technical infrastructure; Software
Transactions
o Merchant accounts; payment service provider costs; systems integration
Fulfilment
o The impact on your processes
o Dealing with online orders; delivery options & tracking
Marketing
o Online marketing options for e-commerce sites; usability
o Customer relationship management & integration
Technical
o Software options & implications; likely costs; software features
Legal Issues
o Refunds, terms & conditions; returns
o Data protection & direct marketing
Who should attend?
This workshop is aimed at businesses that are interested in taking their existing business online or starting an e-commerce venture. If you are planning on taking transactions over the web, providing an online catalogue and shopping system or finding out how taking orders online will impact your business, this workshop if for you.
Non-attendance: Demand for places on eBusiness events is extremely high. Should you fail to attend without providing at least 5 working days cancellation notice in writing, or send a substitute from your own organisation, we reserve the right to charge your company an administration fee of £50 + VAT which will be collected by the Host Organisation detailed below.
| Project owner: |
Transformational ICT |
| Places left: | Fully Booked - To be placed on the waiting list, click Sign up to waiting list |
| Cost: |
FREE |
| Start time: |
09:00
|
| End time: |
16:00
|
| Trainer: | John Owens |
Venue:
DNCC Offices - Ashfield
Ashfield School
Sutton Road
Kirkby-in-Ashfield
Nottinghamshire
NG17 8HP
Tel: 0845 601 1038
www.dncc.co.uk
View map
Host Company:
East Midlands Chambers of Commerce
june.ogterop@dncc.co.uk
June Ogterop
0845 603 8370