Event

Thursday 29 March 2007

Overview

Your web marketing strategy is all about Words. Getting information to your customers and prospects, promoting your business in the media, selling to your customers: it’s all about using carefully crafted and persuasive words. It’s just as important as optimising, pay per click campaigns, and other advertising technologies.

This fast moving session is designed to give you tips and techniques for improving your business performance on the web. We will be looking at new technologies such as blogs, technologies you may not have used before such as online press releases, and providing you with inspiration to write great copy for your website.

This is a practical session, packed with ideas that you can implement straight away. Whether you are in manufacturing or services, business to business or consumer markets, you’ll leave inspired to improve your words on the web.

Event programme in detail

Session 1 9:00 – 10:00 The business benefits of blogs

A Blog (or “weblog”) is a web publishing tool that allows your business to quickly, inexpensively and easily add fresh content to your website. Blogs are being used by small businesses to market new services and products, get feedback from customers, and provide quick updates to your website.

This session is a quick guide to understanding, creating and managing a blog as a business and marketing tool for your company.

• What are blogs and why should you care?
• Business benefits of blogs and setting your business objectives
• Case studies of blogs in action
• How to do it – free and cheap blog software
• Best practice in writing for blogs
• Why do search engines love blogs?
• Tracking activity on your blog
• Understanding the technology – RSS, news readers, and XML
• The way ahead: the future of blogs

Session 2 10:15 – 11:15 Press Releases on the Web

Have you launched a new product? Reached a company milestone? Won a new contract? Press releases are a powerful online marketing tactic that could generate invaluable media coverage. An article or an editorial reference about your new product, website, or announcement in a prominent publication can assist in achieving your business objectives.

This session will show you how to use press releases on the web.

• How does press release distribution work on the web?
• Writing press releases: tips and tricks
• Common press release errors
• How to use free press release services
• An overview of press release agency services
• Press releases on your website
• Search engines: how press releases influence your rankings
• Tracking the success of your press releases
• Ten Top Tips for writing effective copy for the web

Session 3 11:30 – 12:30 Writing Great Web Copy

You have 15 seconds to catch the attention of a visitor to your Web site. Great web copy gives your visitors a reason to stick around and, more important, to return to your site because it enables you to build a relationship of trust.

This session is for you if you are writing copy for your new website, or trying to give your old website some sparkle. Maybe you are not a writer, but it has landed on your shoulders to develop some content. This session will cover:

• The importance of good copy on the web
• Getting it right: planning your copy
• What’s different about writing web copy?
• Reading on the web: writing and navigation
• How it looks: making your copy “usable”
• How to keep your copy up to date
• What about great content and search engine optimisation?
• Writing copy for internet advertising
• Ten fundamentals of great copy

Who should attend?

Who should attend

If you are a business owner looking to grow your business, or a marketing manager responsible for your company’s website, then this half day session is for you. You may not be getting the your desired response from your website, you might not be communicating as well as you should with your customers, you may not be getting the press coverage you deserve. This workshop will give you the ideas and inspiration to squeeze out the best possible performance from your website.

Venue:

NCVS
7 Mansfield Road
Nottingham
Nottinghamshire
NG1 3FB
Tel: 0115 934 8499
www.nottinghamcvs.co.uk

Host Company:

Purple Zebra
lindah@purplezebra.org.uk
Linda Hooton
01623 819164