Tuesday 02 September 2008
This workshop will begin with an overview of how you can achieve online marketing success at home and abroad. How to create best practice websites, create an effective online marketing strategy and e-commerce websites will also be discussed.
Localising your export website, foreign search engine optimisation and pay per click are important features to export online marketing and will be explained. As an example, you will also get a chance to learn about the Chinese online market and the differences with UK online marketing.
Finally, learn how to grow your business by planning a successful export online marketing campaign for your business and monitoring the performance of your website.
The full day workshop will also include interactive discussions which will give delegates a chance to tackle questions like
• What makes a good or bad website?
• How would you get export enquiries using the Internet?
• How can you get your website found on the first page of the search engines worldwide?
Agenda
• Online Marketing Success
• Best Practice Websites
• Online Marketing Strategy
• International e-commerce
• Localise your Export Website
• Promoting your site using International Search Engines and Pay Per Click
• Overseas Online Marketing Example - China
• Planning your Online Marketing Campaign
• Performance Monitoring
Who should attend?
This workshop is aimed at businesses who would like to learn how to use the Internet to grow their business abroad. Whether you are a new business looking to export your products and services to foreign countries or an experienced exporting company, this workshop can help you.
Non attendance: demand for places on eBusiness Workshops is extremely high. Should you fail to attend without providing at least 5 days cancellation notice in writing, or send a substitute from your own organisation, we reserve the right to charge your company an administration fee of £50 + VAT which will be collected by the Host Organisation detailed below.
| Project owner: |
Business Link eBusiness Programme 2008/2009 |
| Places left: | 3 |
| Cost: |
FREE |
| Start time: |
09:00
|
| End time: |
16:00
|
| Trainer: | Alan Clements |
Venue:
Northamptonshire Chamber
Opus House
Anglia Way
Moulton Park
Northampton
Northamptonshire
NN3 6JA
Tel: 01604 490490
www.northants-chamber.co.uk
Host Company:
Northamptonshire Chamber
events@northants-chamber.co.uk
Northamptonshire Chamber Events Team
01604 490490