Susan Hallam

Company: Hallam Communications Ltd

Specialist Areas:
Online Marketing

Experience

Susan has a BA in Political Science, and an MSc in Information Science from Drexel University, and is Chartered Member of the Institute of Library and Information Professionals.

She specialises in the business impact of emerging Internet technologies, customer relationship and content management technologies. With more than 25 years of information management and Internet experience, Susan has extensive knowledge of small business Internet marketing strategies:

• Search Engine Optimisation
• Pay Per Click Advertising
• Blogging
• Online PR
• Ecommerce and selling online
• Best practice web design
• Social Internet, Web 2.0
• Managing web projects

Her qualifications include:

• Google Adwords Advertising Professional
• SFEDI Enterprise Trainer Award
• Business Link East Midlands approved supplier (EM Brokerage)

Previously, Susan worked at British Telecom where she was responsible for developing Internet solutions for BT's small to medium size business customers. Susan's initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University, where she continues to guest lecture.

Projects worked on

• First Steps
• Web Academy
• eBusiness Club
• Connected Nottingham
• Connected Business eBusiness Training
• Connected Business WiCity
• LEAP (Learning E-Access Project)
• LearnDirect