Establishing an E-Business Strategy

This workshop is aimed at senior people from SME’s and highlights the benefits of using information and communications technology (ICT) strategically to increase business performance. The Workshop takes a step-by–step approach to write an e-business strategy, with group sessions throughout to enable the delegate to apply the principles to their own company. The workshop encourages the delegate to ask themselves a series of questions about their business, and examine how technology can help them achieve their objectives.

This includes guidance on how to:

• Think strategically about your company’s objectives, which products or services to sell online and how to find your position in the marketplace.
• Identify Key activities within your business to see if they can be streamlined, simplified or converted into an electronic system.
• Examine a range of enabling technologies that could make your business more effective.
• Consider the obstacles to implementing new technology and the need for skills analysis and training plan.
• Understand the basic principles of marketing and techniques of online marketing.

Who should attend?

Individuals that want to:

• Learn about the benefits of becoming an e-business.
• Find out more about the potential of internet technology.
• Rethink their business strategy with technology in mind.
• Evaluate their marketing strategy from both an on and offline point of view.

The workshop is aimed at the people in your business that will take responsibility for making decisions about how the company adopts and invests in e-business.

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