Transforming your Website

If you already have a website but you are not entirely happy with its performance, and feel it could be doing more for your business, then this workshop is for you. This course takes you through each step from objectively measuring and assessing your website, identifying ways to improve its appearance, usability and legal conformity, to on and offline marketing for your site including search engine optimisation.

This includes guidance on how to:

• Assess the current performance of your website using statistics
• Set objectives for your redeveloped or replacement website
• Understand the legal and usability issues that affect websites
• Understand how search engines work and what they look for
• Maximise your site's performance with search engines and directories
• Utilise paid-for services for cost-efficient online advertising

Who should attend?

Companies that are:

• Interested in increasing the level of business generated by their website
• Developing a strategic role for their website within their business
• Developing competitive advantage from their web presence
• Interested in maximising the value of their website investment
• Wanting to explore new ways of marketing their business

Individuals who are:

• Responsible for making decisions about how your company website is developed and managed.

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