Dixons Goes 100% Online

Proving the importance on selling on the internet, Dixons is shunning the high street in order to focus soley on its eCommerce operation.

DSG international plc - parent company of retailers Dixons, Currys and PC World - has announced that the Dixons brand will focus exclusively on e-commerce.

Dixons' existing eCommerce operation has recorded on average more than 50% year on year sales growth over the last four years.

John Clare, Group chief executive of DSG international plc, saids "I am very excited about the prospects for the Dixons brand as a pure play e-tailer. Customer buying behaviours are developing with the growth in broadband usage and, as a Group, we constantly adapt and innovate to support how our customers shop...

"With these changes we now intend to become the most successful electrical retailer on the web, alongside our leadership position in bricks and mortar electrical retailing."