Supersites

Recent research published by Directgov points to a new era in the use of the internet that experts are calling the ‘Supersite‘ phenomenon. Despite 75.8million websites (and 6 billion pages) in existence, people are no longer ‘surfing’ widely over the whole net, with over half of internet-using Britons (51%) visiting just six or less sites on a regular basis.

Three quarters of people questioned say the internet is indispensable to their daily lives and more than nine out of ten (95%) say they go online with a specific destination in mind. People are now using the internet more smartly, visiting a handful of destination websites that have emerged as ‘Supersites’ due to their importance to people’s lives.

As an integral part of its wider transformation of public services, the government has launched an awareness campaign for its own Supersite – Directgov www.direct.gov.uk. Consumers can use www.direct.gov.uk for everything from renewing their driving licence, car tax or passport to finding out about local schools, childminders and recycling.