Pay Per Click marketing - 2-day action planning workshop
Pay per click or PPC marketing persists as one of the most effective ways of getting traffic to a website. However pay per click ads are not only found in search engines (Paid Search) they are also used as a method of advertising in many other platforms such as the social networking platforms (Paid Social), or on third party websites (Paid Display). Pay per click however can be a costly exercise to undertake without a detailed understanding of how it works.
This 2 day workshop programme has been designed to help you see what your business can achieve via this technology, what the various systems offer and what are the most appropriate systems for your business.
Day 1 -An introduction to Pay per Click marketing
Looking at the most popular systems employed today covering
- What is Pay per Click marketing?
An overview of the main PPC techniques
- TALC – an approach for setting up PPC
- Planning your campaigns
- Setting up LinkedIn ads
Setting up Facebook ads
Setting up Google AdWords
Day 2 - Developing a Google AdWords campaign
How to ensure that you employ sound strategies in order to maximise your return on investment, focussing on
Defining clear objectives surrounding your Cost Per Acquisition (CPA)
- Establishing effective methods of tracking PPC conversions
- Linking your campaigns to Google analytics
Using the Editor to create multiple ad groups and campaigns
to target customers in certain locations (geo-targeting)
Strategies used to manage effective campaigns
Understanding and utilising the tools found in the reportingmenus
Who should attend?
This workshop programme has been designed for business owners / managers or people responsible for the sales and marketing strategy within a business who want understand how to take advantage of a rapidly expanding new marketing and communication channel. It is recomended that delegates already have some knowledge of website marketing and a desire to be at the forefront of technology.
Idealy delegates will have already attended the following workshops:
- Web development 2-day workshop
- Search engine optimisation (SEO)
- Google analytics and conversion 2-day workshop
- Developing a mobile marketing strategy
- Developing an e-Mail marketing campaign