Do you run a business in the tourism and hospitality sector in Lincolnshire?
Are you looking to improve your businesses visibility on the Internet?
Are you looking to make greater use of todays technology?
The Internet is the most common place that people use to research where to visit, what to do and where to stay. If you company doesnt have an effective online presence then you could be missing out.
Funded by Lincolnshire Toursim & Hospitality Chamber the eBusiness Club has developed a programme of free action planning workshops aimed specifically at tourism and hospitality Lincolnshire Chamber members.
Delivered over a 3 week period this 3-day workshop programme has been designed to help you see what your business can achieve not only via an effective website but also by a multitude of online marketing platforms and communication systems.
Day 1 Online Marketing
We start by investigated the current trends in online marketing, looking at:
- effective communication systems
- local search Google Places, Bing Local etc
- online directories, forums and blogs
- review sites such as Trip Adviser
- social media platforms - Facebook, Twitter and YouTube
- e-mail marketing
- web sites best practice examples
Day 2 - Creating effective online content
Day 2 is all about content: how to write for the web; what works on the web; where to source content and how to integrate it including the usage of:
- graphics and video
- design and layout
- forms and feedback tools
- online booking and payment systems
- integrating systems and functionality
- monitoring and managing your online reputation
Day 3 - Search engine optimisation
Day 3 will guide you through the most important principles of search engine optimisation (SEO) to help drive more traffic to your website and other online listings and will learn:
- how search engines work
- researching and using your key phrases
- key elements of web pages for SEO
- the importance of content
- identifying and avoiding road blocks
- the importance of links to your website
- monitoring your websites visibility
Book your free place today
Who should attend?
This programme is open to Lincolnshire Tourism and Hospitality Chamber members only and would benefit business owners or marketing managers who are responsible for developing or implementing an online marketing strategy. Delegates should ideally have a basic understanding of using the Internet and managing email. While there are some technical issues addressed throughout the series no specific technical knowledge is required.
For more information or help with your booking please contact Charlotte Robson, Lincolnshire Toursim & Hospitality Chamber on 01522 846929 charlotte.robson@lincs-chamber.co.uk