This one-day workshop is designed to provide you with the information to take your SEO activities to the next level and leverage the opportunities offered by today's most popular online marketing techniques. You will be expected to understand and be using SEO activities already, such as keyword research, on-page optimisation and link building. The session will give you new techniques to apply to these activities, along with ways to use other websites to your advantage.

Workshop programme in detail

• Site structure: - how to optimise your link juice for higher rankings
• Important HTML: -the page elements to focus on for maximum benefit
• Website features the search engines love: -how to get the search engines to visit your site more regularly and rank you higher
• How to find & get links: -the best ways to approach other webmasters
• Linkbait: - creating website content to generate links
• Social media optimisation: -how to get the best results from tagging & social bookmarking sites
• Other sources of links: - from free directories to paid placement
• Leveraging other websites: - how user-generated content on other websites can directly benefit yours
• Optimising for new types of search: -local search, product search, maps

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Who should attend?

This one-day workshop is aimed at business owners and webmasters who are already implementing SEO tactics on their own sites and understand the basic concepts of keyword research, on-page optimisation and link building.
Please note the workshop assumes that delegates have prior knowledge of SEO practices.

Ideally delegates will have already attended the following workshop:

• Successful search engine optimisation (SEO) workshop