Search Engine Secrets
Search engine positioning is one of the hottest topics in marketing at the moment. Every company regardless of its size is able to move quickly to take advantage of the business opportunities offered by search engine optimisation.
This half-day workshop is designed to keep you informed of the latest developments in search marketing, and provide you with practical steps you can take to grow your business by using these techniques.
We will be covering how search engines list websites for free and using paid placements, how to purchase listings that guarantee your company at the top of the search engine results, and techniques for building sites that search engines "like."
Who should attend?
Company owners and managers, marketing professionals, and web designers will all find this half-day briefing useful. If you have an interest in marketing your company on the web, if you want to know about the latest trends, tips, and techniques then this session will give you the information you need to know.
Event programme in detail
This session will focus on tips and techniques for using Google in your web marketing strategy.
Session 1. 9:00 – 10:00 What’s New with Google?
Google is considered by many to be the top search engine on the web today. Not only that, but Google’s results are also used by many other search engines. This means if you are doing well in Google, your collecting the majority of the Internet traffic.
This session will focus on practical tips and techniques for using Google in your web marketing strategy.
- The latest Google search engine optimisation news
- New Google features
- Your Google advertising toolbox: Adwords, AdSense, Froogle, Google SMS & more
- Creating profitable Adwords campaigns
- How to use Google as a market research tool
Session 2. 10:15 – 11:15 What about the other search engines?
Google may be the top search engine, but that still leaves plenty of space and traffic for the other major search engine players. Your marketing strategy needs to encompass the broad range of search engines in order to deliver success.
This session will provide a quick overview of the search engine market and provide examples to help you to learn to use the wide variety of online marketing channels available to you.
- Overview of the search engine market
- Which is better, Adwords or Overture?
- Is using smaller pay per click search engine a good investment?
- What are the most important directories to submit your site to?
- Update on the “other” search engines, including MSN, Amazon’s A9, and meta search engines
Session 3. Your Search Engine Optimisation Toolbox
Your competitors have better search engine rankings than you… how do they do it? We will explore freely available tools and simple techniques that will enable you to better understand and improve your business rankings.
- Tools to improve on-page factors
- Tools to improve off page factors
- Tools to understand your competitor’s current position
- Tools to manage your pay-per-click campaigns
- Market research tools
- Search engine optimisation resources on the web
- Keeping up to date
To benefit from this FREE exclusive programme you first need to become a registered member with eBusiness Club. The next step is to enrol with Connected Nottingham. Follow these simple enrolment guidelines.
This opportunity is strictly limited to small and medium sized businesses operating in the Greater Nottingham Partnership area. Check your eligibility here.