Online Marketing
You know that the Internet is the single most significant marketing development in your lifetime. You also know how important the Internet could be to your company and that using it well is one of the most effective ways to grow your business and get ahead of your competition.
The question is, are you using the Internet as well as you could?
This course has been designed to help you harness the marketing potential of the Internet. The programme is designed to increase your knowledge of Internet marketing and provide you with the practical skills you need to make educated decisions about budgets, strategies and campaigns.
This course focuses on quality, and you will be part of a small group being taught be a leading online marketing expert. Individual attention from your course leader, sharing experience with other businesses, and detailed course materials all contribute to a successful learning experience. You will also have access to a computer, giving you’re the opportunity to explore the issues we will be discussing.
Who should attend?
Any business wishing to maximise its use of Internet marketing will benefit from attending this course. It doesn’t matter what sector you operate in, whether you’re a manufacturer, in professional services, or dealing directly with consumers. If you believe the Internet should be a more useful tool for your business, then you should be attending.
You probably have some experience from your own website, and are probably responsible for marketing activity within your company.
Event programme in detail
Day 1. Morning: Search Engine Optimisation
With more than 250 million searches carried out each week in the UK alone, search marketing has become the number one online method for generating new sales for small businesses.
This session will give you the knowledge you need to understand
- Why is search engine marketing important?
- Understanding search engines and how they work
- What determines your website page rankings?
- Benchmarking your competitor websites
- Introducing the search marketing process
Day 1. Afternoon: Search Engine Optimisation
We will continue to work with Search Engine Optimisation, helping you to gain higher visibility for your website in the search engines. High rankings lead to high enquiry rates and sales. You will discover the key principles of optimising your website for peak performance in the search engines.
This session will show you how to use press releases on the web.
- Barriers to search engine success, and how to overcome them
- Discovering your strategic keywords and phrases
- Inserting your Keyphrases into relevant parts of your site
- Producing search engine friendly copy
- Setting your search engine marketing objectives
Day 2. Morning: Characteristics of successful websites
For many small businesses, your website has become an important medium for selling and marketing to both existing and new customers. Getting the balance right between design, content and functionality is crucial, and this session will provide you with a blueprint for success through your site.
This session will introduce you to best practice principles of web design:
- Characteristics of successful sites
- Reflecting your company and its values through your site
- Aligning your site functionality with your business objectives
- Choosing the right technologies to deliver the results you desire
- Evaluating your own website through the eyes of others
Day 2. Afternoon: Pay Per Click Marketing
Pay Per Click (PPC) Marketing can bring large numbers of targeted visitors to your website. This session will show you how to devise and implement an successful PPC campaign and introduce to the benefits of this powerful new advertising technique.
You will learn how to get to the top of the search engines overnight:
- Introducing PPC marketing and how to use it effectively
- Understanding the major PPC companies: Google and Overture
- Choosing the right keywords and developing advertising copy
- Developing powerful landing pages
- Managing the cost of your PPC campaigns
Day 3. Morning: Linkage Strategies
Did you know link building is one of the most important factors for successful online marketing? You need to increase the number of incoming links to your website to increase your site’s popularity, improve your search engine rankings, and to drive non-search traffic to your site
This session will help you develop a successful linking strategy:
- Understanding linkage principles
- Why would any site want to link to your site?
- Practical linkage analysis tools
- Different ways of generating links
- Best practice process for strategic link building
Day 3. Afternoon: Advanced Online Marketing
Discover how to use the latest online marketing methods to deliver customers and sales from your website. This session will explain these advanced techniques and show you how incorporate them into your overall marketing strategy.
The session will finish by bringing together all your action points from the previous three days, ensuring you leave the workshops with a planning document for your future success.
- Effective email marketing
- Selling on the web: eBay, Froogle, Amazon Marketplace
- Distributing press releases on the web
- Keeping your website up to date: blogging
- Developing your Search Engine Marketing Blueprint
To benefit from this FREE exclusive programme you first need to become a registered member with eBusiness Club. The next step is to enrol with Connected Nottingham. Follow these simple enrolment guidelines.
This opportunity is strictly limited to small and medium sized businesses operating in the Greater Nottingham Partnership area. Check your eligibility here.