Online Marketing for Web Designers
This free three-day workshop aims to provide web design professionals with the skills to offer search engine marketing as part of their standard portfolio of services. Through a combination of demonstration and hands-on experience, attendees will get a solid understanding of current trends in web marketing, an assessment of the best new web marketing tools and how to use them, and the practical experience of delivering a web marketing campaign in a supportive environment.
The course will consist of taught elements, supplemented by hands-on computing sessions with each delegate having access to a computer.
Who should attend?
This workshop has been designed for web design professionals who have a solid understanding of languages such as HTML, asp or php, applications such as Flash, or specifications such as CSS. Participants should have an existing portfolio of clients, and looking to improve and extend the services they are providing to their clients.
Delegates will need to provide their own web site case study (preferably a client) for review and development during the course of the programme.
Course Overview
Day 1. The basics of search engine marketing
- The importance of search engine marketing
- Analysing the current situation: roadblocks
- Developing keyword strategies
- The search engine optimisation process
- Making content search engine friendly
- The submission process
- Staying out of trouble with search engines
- Developing a search engine optimisation toolbox
- Case study: working with your own client project
Day 2. Pay for Performance / Linkage strategies
- Pay per click engines
- Bid management tools
- Avoiding unprofitable pay per click campaigns
- Analysing the current situation: working with metrics
- The reporting process
- Building link popularity
- Linkage strategies
- Overview of affiliate marketing
- Practical: hands on campaign development
Day 3. The Search Engine Marketing Businessn
- Key considerations in offering a search engine marketing service
- Overview of the search engine marketing marketplace
- Developing your search engine marketing "product"
- Managing the ongoing process
- Search engine marketing automation
- Search engine marketing ethics
- Keeping up to date with latest developments
- Action planning
To benefit from this FREE exclusive programme you first need to become a registered member with eBusiness Club. The next step is to enrol with Connected Nottingham. Follow these simple enrolment guidelines.
This opportunity is strictly limited to small and medium sized businesses operating in the Greater Nottingham Partnership area. Check your eligibility here.