Mobile Marketing & Apps Conference
27th January 2012, Nottingham Conference Centre
With the significant rise of Smartphones, Tablet devices, 3G capability and data plans by mobile operators almost all technology analysts agree that mobile devices will soon become the most popular way of accessing the Internet. Is your business ready to exploit the mobile opportunities?
This free one-day conference delivered in partnership with the Centre for Innovation & Technology Exploitation at Nottingham Trent University is designed to provide you with all the information and practical advice to help you develop a successful mobile marketing strategy in your business.
Agenda
09:30 Registration and networking
10:00 Welcome - Dr Tony Allen, Nottingham Trent University (NTU)
Why Mobile matters - Rob Borley, Headscape
Ltd
A general introduction to mobile; what it is and why you should care.
- An overview of current and, predicted, future usage.
- A look at demographics.
- Review the place of mobile and traditional devices.
- Tablets vs. Smartphones
- Who is winning the smart device war and does it matter?
- B2C and B2B opportunities.
10:45 Refreshments and networking
11:00 integrating the "mobile" strategy - Neil Richardson - Senior Lecturer in Marketing at Leeds Business School
In this session Neil will be addressing the importance of implementing a strategic approach towards not only mobile marketing but mobile as a whole.
- Sustainable marketing
- Integrating the mobile platform internally and externally
- The risks of not adopting mobile forms of technology.
- Culture, ethics and policy
12:00 Do I need an app for that? - Rob Borley
We have seen that mobile is important but what are my options?
- Content and functionality
- Target audience
- systems integration
- Case study examples
12:50 App development support through NTU- Jon Egley, eBusiness Club
13:00 Lunch & networking
14:00 Developing effective mobile content - Andrew Talbot - bNetCentric Ltd
In this session Andrew will be providing practical examples of what content works best for the mobile channel and the options for creating it?
- What is the most popular content on mobiles
- Shortcuts for creating valuable mobile content
- What is a QR code and why it has now come of age
- Using a mobile app as a marketing tool
- Web & Native Apps - real life examples of successful apps
15:00 Refreshments and networking
15:15 Running your business in a mobile world - Andrew Talbot
The last session of the day will give some practical examples of what tasks business people are now performing on mobiles and how this may affect your customers.
- What are the most common tasks?
- What apps are people using?
- Mobile and Cloud Computing
- How does this affect your business?
16:00 Future support and close - Jon Egley, eBusiness Club