Social media for business - 3-day workshop
Social media marketing is an essential part of growing your business in 2011. From Facebook, Twitter and LinkedIn to Flickr, You Tube and blogs, businesses across the world are utilising social networks to raise brand awareness, manage their reputation and most importantly of all – gain new customers.
Workshop programme in detail
Day 1 - Developing a social media strategy
- Defining your objectives
- Finding your audience
- Choosing your platform
- Promotion strategy
- Listening strategy
- Time management
Day 2 - Effective use of social media
- Populating your presence
- Finding the right mix
- Engagement
- External content
- Quality vs quantity
- Multimedia approach
- Case studies
Day 3 - Monitoring and analysis
- LinkedIn statistics
- Social media management tools
- Klout
- Google Analytics
- Reports
- Measuring ROI
- Action plan review
Who should attend?
These workshops are for anyone within small and medium sized businesses who is involved in the online marketing of the business who wants to take social media marketing seriously and has a basic understanding of how Facebook, Twitter and LinkedIn work.