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25 Jun 2021

5 Benefits of an Ecommerce Website

 Let's take a look at some of the benefits an Ecommerce Website 

1. Increased Reach and Sales

Ecommerce opens up your products or services to almost unlimited markets. A well-executed ecommerce strategy can result in you making sales 24 hours a day and those sales have the potential to come from anywhere on the planet.

Your ecommerce site can even be translated into different languages allowing the customer to buy from you in a language of their choice.

 

2. Improved Offering

Having an ecommerce site can broaden the range of products/services you are able to offer. Ecommerce can help to grow your business through increased sales or through diversification.

 

3. Personalised Shopping Experiences

The web is becoming a more personal space and ecommerce is benefitting from this too. Learn what each customer likes and provide personalised content and products to help them make purchases on your site.

Retain baskets between website visits and even follow up with an email if a customer doesn’t manage to complete the checkout process to offer them some support or even a discount if they complete the checkout.

 

4. Trust and Security

Buying online is no longer a new thing. Building a high-quality ecommerce website that visitors trust and can securely buy products from your business with ease is a no-brainer in 2021.

 

5. Digital Marketing Opportunities

Analytics from your website and trends in your customer transactions provide vital data to help with your marketing activity. Promotion through social media, email marketing, pay-per-click ads, and SEO will help you build new and existing customer relationships, attracting visitors to your website.

 

If you want to hear more about Ecommerce Websites, join digital expert Rob Gregory for our next workshop, Developing a profitable Ecommerce Website. To see the latest schedule of all our events, visit our events page

 The Digital Growth Programme is managed by East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire). It is a programme part-funded by the European Regional Development Fund, the Chamber and Leicestershire County Council designed to help SMEs located in Leicester and Leicestershire embrace new digital technology to improve productivity to aid growth.