New ecommerce platform is a badge of success

Case Study page banner Badmaster personalisation

Badgemaster is the UK’s largest badge manufacturer, which designs and makes a huge range of name badges, ID cards and lanyards from its manufacturing facility in Ashfield. It is an industry-leading, multi-million pound business which services around 30,000 customers – from blue chip brands to SMEs – and processes 5,000 orders every week. It is estimated that around five million people in the UK go to work every day wearing a Badgemaster badge.

 The Challenge


Badgemaster has won awards for its web reordering platform and has always tried to innovate and stay at the forefront of technology. It recognised the need to have a B2C ecommerce platform enabling customers to easily design and purchase a badge online in a single, simple transaction. It also needed to invest in its IT infrastructure, to ensure its servers would be capable of sustaining the business for the next five years.

Digital Growth Programme Solution
We provided grant funding of £55,300 towards a total project spend of £138,500 on new servers, switches and hardware, along with a new and bespoke ecommerce platform, built on Magento 2. The platform incorporates a B2C store, similar to Moonpig, and a sophisticated reordering portal for key clients. The firm also attended workshops in PPC, email marketing and SEO to enhance its digital skills and drive traffic to the new site.

The Impact
Since launch, the site receives around 20 orders every day, bringing in around 200+ new customers every month. It generates around £12,000 of new monthly turnover and is targeted to account for around ten per cent of sales revenues over the next two years, capturing around 30% of total incoming orders over the same period.

Client Testimonial


Ian Bradbeer, Managing Director said: “Our new platform has made it much easier for customers to do business with us. For those that want a self-service approach, we can now offer it.

“As a result, we’ve created jobs, we’re bringing in new business and we’re driving efficiencies in our internal processes. It’s all about creating a sustainable future for badge manufacturing here in Nottinghamshire.”