Leicestershire Digital Conference 19

ConferenceFundedLeicestershireLLEP - Digital Business Growth ProgrammeOtherLeicestershire - Blaby District CouncilLeicestershire - Charnwood Borough CouncilLeicestershire - Harborough District CouncilLeicestershire - Hinckley and Bosworth Borough CouncilLeicestershire - Leicester City CouncilLeicestershire - Melton Borough CouncilLeicestershire - North West Leicestershire District CouncilLeicestershire - Oadby and Wigston Borough Council

The Chamber's annual Leicestershire Digital Conference 19 is being delivered in partnership with Superfast Leicestershire. From getting the most from your social media channels, to making sure your business stands out from the crowd in online searches, this action-packed event will help businesses across Leicester and Leicestershire get the best from the latest digital technologies. 

Don't miss out. Book your free place today!

       

The day will bring together like-minded businesses who are keen to embrace the digital world. It will highlight what companies need to be doing to keep ahead of the game, as well as providing a glimpse of what's to come, across all things digital.  

Business support providers will also be on hand to answer any questions and offer advice on what help is available to SMEs across the county.  In addition, the day will showcase some digital technology success stories - we will hear from SMEs who have reaped the rewards of support from the programme. 

Conference agenda 
08:30 | Registration and networking
09:30 | Welcome 
09:40 | Know your Business with Data - Google Digital Garage
10:30 | Break
11:00 | Effective SEO in 2019 - Ian Lockwood
11:40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley
12:20 | How AI will transform marketing in the next five years - Rob Gregory
13:00 | Lunch and networking
14:00 | Celebrating Success - Future of Digital Support in Leicester and Leicestershire - Jon Egley
14:10 | Content Marketing in a non-text world - Paul Ince
14:50 | Leveraging Social Media Groups – Liam Lally
15:30 | Panel discussion
15:45 | Close

Need some more inspiration to sign up? Take a look at the highlights from our last conference

 Bookings are now open - reserve your place today!  

Introducing Conference speakers:

 Google Digital Garage

Google Digital Garage

This presentation from the Digital Garage team will help you understand how to measure your business performance online. Aimed at explaining how to take the guesswork out of digital marketing by explaining how web analytics can empower you to make data-driven decisions for your business. You will discover all the different insights available through Google Analytics, Trends Search and Social. Plus you'll understand how to correctly interpret the data, and use it to help your business grow.

Ian Lockwood  

The world of search is fast-paced and ever-changing. Our always-popular session on all that’s new in the world of Google and Bing returns. Our expert consultant, Ian Lockwood, will walk you through the latest updates to Google’s algorithm, how changes to the presentation of search results could affect you and the latest industry data and test results demonstrating what really works in the worlds of search engine optimisation (SEO).

 Ann Stanley

From as little as £10 per day, you can advertise online through search, social, display and shopping platforms; to increase visitors and conversions. Ann will guide you through the maze of ad formats and targeting options; as well as trends towards video or image-based ads, automation, and advertising to your own audience through remarketing.

 Rob Gregory

Discover how the growth of Artificial Intelligence in the marketing world will allow small and medium sized business to create truly data-driven marketing campaigns. AI will enable us to create increasingly smarter campaigns that self-learn using huge amounts of data. Rob will present practical examples and ideas for the future of AI in marketing. 

Paul Ince 

We live in a noisy time, where the amount of information is vast and varied. Audiences need to quickly select that which is most relevant to them. Text no longer wins in the race to grab attention, so how do you adapt your content to be visually stimulating and demonstrate that what they are seeing is relevant and valuable?"

 

Liam Lally

With reduced organic reach on social platforms and more competition for people's attention, businesses need to find smarter ways to reach and engage with their audience. Building communities through social groups is a huge opportunity for businesses to interact with both prospects and customers alike. This session will look at some of the ways businesses could be using groups to encourage loyalty, advocacy and sales. 

Event eligibility:

In order to attend this fully-funded event, your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so here. Once verified you can book your place. 

Funding partners: 

         

This Conference is being delivered in partnership with Superfast Leicestershire. Superfast Leicestershire is a Leicestershire County Council-led programme which is bringing superfast broadband access to 96% of Leicester/shire homes and businesses by the end of 2018. The programme, which began in 2014, has already reached more than 70,000 properties.

Most local businesses can now access superfast broadband. Don’t let yours get left behind, check if you can upgrade and enjoy the transformative benefits of superfast connectivity. Superfast broadband will help your business grow. 

Superfast Leicestershire is partnership funded by a number of organisations including Leicestershire County Council, UK Government, BT, European Regional Development Fund (ERDF), local district and City councils and Leicester and Leicestershire Enterprise Partnership, as part of its Local Growth Fund.

Resources

When & Where

Bookings no longer accepted

Events & Engagement Officer - Leicestershire

Name: Katie Peggs Email: Katie.Peggs@emc-dnl.co.uk Phone: 07387 141 590