Email Marketing for Success

WorkshopFundedDerbyshireNottinghamshireD2N2 - Digital Business Growth ProgrammeDerbyshire - Amber Valley Borough CouncilDerbyshire - Bolsover District CouncilDerbyshire - Chesterfield Borough CouncilDerbyshire - Derby City CouncilDerbyshire - Derbyshire Dales District CouncilDerbyshire - Erewash Borough CouncilDerbyshire - High Peak Borough CouncilDerbyshire - North East Derbyshire District CouncilDerbyshire - South Derbyshire District CouncilNottinghamshire - Ashfield District CouncilNottinghamshire - Bassetlaw Borough CouncilNottinghamshire - Broxtowe District CouncilNottinghamshire - Gedling Borough CouncilNottinghamshire - Mansfield District CouncilNottinghamshire - Newark and Sherwood District CouncilNottinghamshire - Nottingham City CouncilNottinghamshire - Rushcliffe Borough Council

Email Marketing for Success
Action Planning Workshop

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from Digital Growth Programme expert Consultants, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.

Workshop programme will cover:

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital. Learn how to build permission-based data lists and stay legal in the process.

  • Writing to make an impression – Discover how creative content can make all the difference and have maximum impact upon your audience.

  • Creating a clear call to action – Learn the best options that enable you to give your audience a reason and a method with which to get in touch.

  • How to use HTML effectively – Take your emails to the next level by learning how to utilise HTML to its fullest potential.

  • Impressive landing pages – Learn how to create powerful landing pages for your website that have the desired effect upon your audience.

  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you by learning who’s opening them, who’s not and how to ensure you make the most of your click-through rate

  • Time your emails to perfection – Learn when is the most opportune moment to launch your email campaign, and how often to do it.

  • The right email marketing tools for the job – Your Digital Growth Programme experts will introduce you to some of the best and most simple, low-cost email marketing tools.

  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.

  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

Workshop outcome:
Delegates will have a stronger understanding of what makes a successful email marketing campaign, and how to plan, design and implement one that delivers observable and tangible results.

Event Eligibility:
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.

Resources

When & Where

Bookings no longer accepted

Events and Engagement Officer - Nottinghamshire

Name: Lucie Andrews Email: lucie.andrews@emc-dnl.co.uk Phone: 07387 141 586