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Understanding Paid Search and Display Advertising

WorkshopFundedDerbyshireD2N2 - Digital Business Growth ProgrammeOtherDerbyshire - Amber Valley Borough CouncilDerbyshire - Bolsover District CouncilDerbyshire - Chesterfield Borough CouncilDerbyshire - Derby City CouncilDerbyshire - Derbyshire Dales District CouncilDerbyshire - Erewash Borough CouncilDerbyshire - High Peak Borough CouncilDerbyshire - North East Derbyshire District CouncilDerbyshire - South Derbyshire District Council

Planning a winning advertising campaign is all very well, but without the necessary knowledge of how to make people more aware of your brand online your efforts could all go to waste. That’s why our professional digital consultant will help to unravel the complexities of the ever-changing world of paid search and display advertising and give you the tools you need to make informed choices over which techniques and platforms to use to successfully advertise your business online.

Workshop programme will cover:

  • Putting perfect plans in place - Discover how to plan your campaign effectively and efficiently
  • The right techniques and platforms for success – Gain a vital overview of the different techniques, platforms and payment systems available to you and learn which ones are suitable for your business
  • Do it yourself or hire a consultant? - You’ll get to understand what paid digital advertising is, learn more about the uses of paid display and third party sites, a deeper knowledge of Ecommerce and online shopping, how to utilise all available platforms and how to make the most of DIY Pay Per Click (PPC) platforms – giving you the knowledge of whether to go it alone or hire in a specialist e-marketing consultant.

Workshop outcome:

Delegates will emerge with a greater understanding of Paid Search and Paid Social and how to select from and make the most of the various platforms and techniques available to them. Along with this, delegates will also be able to make an informed choice on whether to manage their own digital advertising campaign or use an agency instead.

Event Eligibility;

In order to attend this fully funded event, your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

  • Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.
  • We can only accommodate one delegate per organisation on this workshop.

Resources

When & Where

Bookings no longer accepted

Events and Engagement Officer - Derbyshire

Name: Rubina Blackwell Email: Rubina.Blackwell@emc-dnl.co.uk Phone: 0333 320 0333 - 2115