What’s New In Search 2018 Breakfast Seminar

Breakfast SeminarFundedDerbyshireNottinghamshireD2N2 - Digital Business Growth ProgrammeOnline Marketing for Local BusinessDerbyshire - Amber Valley Borough CouncilDerbyshire - Bolsover District CouncilDerbyshire - Chesterfield Borough CouncilDerbyshire - Derby City CouncilDerbyshire - Derbyshire Dales District CouncilDerbyshire - Erewash Borough CouncilDerbyshire - High Peak Borough CouncilDerbyshire - North East Derbyshire District CouncilDerbyshire - South Derbyshire District CouncilNottinghamshire - Ashfield District CouncilNottinghamshire - Bassetlaw Borough CouncilNottinghamshire - Broxtowe District CouncilNottinghamshire - Gedling Borough CouncilNottinghamshire - Mansfield District CouncilNottinghamshire - Newark and Sherwood District CouncilNottinghamshire - Nottingham City CouncilNottinghamshire - Rushcliffe Borough Council

What’s New In Search 2018
Breakfast Seminar

Our always-popular session on all that’s new in the world of Google & Bing returns. Ian Lockwood will walk you through the latest updates to Google’s algorithm, how changes to the presentation of search results could affect you, all the new AdWords and Bing Ads features recently released and the latest industry data & test results demonstrating what really works in the worlds of SEO & PPC.

The world of search engines continues to develop at a rapid rate, with an ever-greater focus on mobile devices and increasingly, voice search. It’s important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn’t see coming.

This 90 minute seminar covers all the important changes in the world of organic and paid search across Google and Bing.

The seminar assumes no prior knowledge of search engine optimisation or pay per click advertising, with all topics fully explained and questions from delegates answered as part of the session.

Who should attend:
Any business for whom search engine marketing is important or individuals who work in the areas of web development, content creation or digital marketing.

Seminar will cover:

  • Mobile-First Indexing – Google is moving to deliver all search results based on crawling the mobile version of websites. How does this impact businesses?
  • Developments in AMP (Accelerated Mobile Pages) – Google continues to push the development of its open standard for high-speed mobile web pages, which may now become part of wider HTML specifications.
  • New Google Search Console – Google has rolled out the new Search Console, with several new and very powerful features. Learn how you can utilise these to your benefit.
  • Voice Search –The growth of digital assistants and smart speakers has led to a surge in voice search. Understand how this could affect your market.
  • New Search Results Features – Make the most of new features like multi-faceted featured snippets to get maximum exposure in organic search results.
  • New PPC Features – Discover new parts of Google AdWords and Bing Ads that can improve your performance and make managing campaigns easier.

Seminar outcome:
The seminar will provide delegates with the knowledge to take advantage of new search features and protect themselves from changes to search engine algorithms that could otherwise harm their rankings.

Event Eligibility:
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate three delegates per organisation on this seminar.

Resources

When & Where

Bookings no longer accepted

Events and Engagement Officer - Nottingamshire

Name: Nicola Stapleford Email: nicola.stapleford@emc-dnl.co.uk Phone: 07387 141 586