Our Experts

The Digital Growth programme will deliver awareness-raising seminars and dynamic workshops in partnership with expert consultants who have been specialists within their field for a number of years. Our experts will deliver a number of digitally themed seminar and workshops that will allow small businesses to grow with the use of digital technology. 

Ann Stanley 
Speciality / areas of specialism: Paid Search and Display Advertising
Ann Stanley is the founder and MD of Anicca Digital with over 20 years’ experience of online marketing. In 2016, Ann was named Leicestershire Business Women.

Ann provides consultancy and training on a range of digital marketing techniques including; strategy/planning, analytics/auditing, website design/development, ecommerce marketing, SEO, PPC, email marketing, affiliate marketing, and social media. However, she is most well-known for speaking on AdWords and paid media. Ann has worked with hundreds of clients providing honest advice on how they can improve their digital marketing to make their businesses grow and to become more profitable.

Gurpreet Bassi
Speciality / areas of specialism: Paid Search and Display Advertising
Gurpreet Bassi is the Head of Paid Search at Anicca Digital with over 10 years' experience in the Search and Display industry. She has managed a number of Paid Search and Display campaigns ranging from household brands to business start-ups. Gurpreet is passionate about ensuring businesses fully understand how to create successful campaigns that drive results without wasting budget.

Ian Lockwood
Speciality / areas of specialism: SEO, PPC, Google Analytics, Conversion Rate Optimisation
Ian Lockwood is a founding director of a digital agency specialising in online marketing and web design. He has 20 years’ experience in the Internet industry, both as director of his own agency and as deputy MD of a web design and development company. Ian has helped hundreds of businesses and organisations across all sectors in B2B and B2C environments make the most of digital marketing and the web, having worked with the Chamber since the inception of the eBusiness Club.

Joada Allen
Speciality / areas of specialism: TV and Video Production
Joada Allen is the founding Director of Visualised it Video Production based in Barnsley South Yorkshire. Having worked in TV and Video production since 2004 she has produced over 100 TV commercials and over 500 corporate videos to date. Joada has a wealth of knowledge and experience in this field and has worked in every element of production including, pre-production, filming, editing, animation, photography and sharing online and on TV. Joada's offers training in all areas of media production and supports businesses to use video and images within their marketing.

Liam Lally
Speciality / areas of specialism: Social Media, Google AdWords
Liam Lally has carved out for himself the reputation of being one of the East Midlands' leading authority on all things Social Media / Networking. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone. He is also a Google AdWords Certified Partner.

Lee Callender
Speciality / areas of specialism: Email Marketing, CRM, Data Management, GDPR
Lee Callender is one of the Digital Growth Programme’s consultants and will be delivering a series of ‘Getting Ready for GDPR’ events. He is our resident expert in Customer relationship management and has specialised in email marketing and relationship management for a number of companies. Director of C4 Ventures, Lee has managed over 1,000 campaigns over the past eight years.

Paul Ince
Speciality / areas of specialism: Social Media
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Rob Gregory
Speciality / areas of specialism: Custom Software, Website Development, Tech Consultancy
Rob Gregory is a Founding Director of Magnifica a tech agency based in Chesterfield. He has 20 years' experience helping businesses implement effective software solutions. From custom software to website development, his message is that technology must be used to simplify business processes and provide a true return on investment. Rob offers training on website development to help businesses be the best they can online.

Sam Reed
Speciality / areas of specialism: Cyber Security and Cloud Computing
Sam Reed is Chief Technology Officer of a managed ICT service provider Air IT. He is also a Certified GDPR Practitioner and has been appointed Head of their new specialist cyber security division, Air-Sec. He has been in IT industry for 14 years, primarily East Midlands focused. The resident expert on Cyber Security and Cloud Computing, Sam is passionate about ensuring businesses take advantage of technology, whilst ensuring security is not compromised.

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